The Oscar is the most coveted award in Hollywood – everyone wants an Oscar badly. But even the stars who don’t win a Oscar at this weekend’s ceremony won’t go home empty handed.
A Los Angeles-based marketing firm will be handing out gift bags worth $45,000 to all the nominees and presenters at the prestigious event on Sunday night. The gift bags also known as swag bags, among the items included are trips to Hawaii and Mexico, personal training sessions, condoms (Yeah right!), a bottle of tequila, cosmetic treatments, and a one-year membership to London’s Heathrow Airport’s private VIP service.
Condoms in the swag bags sounds like a ‘Naughty Idea’ to me….well, not just me. The confirmation of condoms in this year’s gift bag has raised eyebrows amongst some. This year’s goody bags also include a $12,000 trip to Australia, a $600 acupuncture appointment and a package of 10 personal training sessions valued at $850 from marketing firm Distinctive Assets.
In addition there are circus lessons for the nominee’s children worth $400 are also included, as well as a $5,000 face-lift procedure.
They will also be given free hair care products by Phyto, skincare cosmetics by Lierac and, at the lower end of the scale, a $1 bottle of Windex glass cleaning fluid. The prizes only can be used by the nominees who receive them and cannot be given to friends, according to Distinctive Assets…..but why?.
‘It was a way for us to reach the exact talent we wanted [major nominees] without having to deal with the immense production challenges of the Hollywood/Highland area during Oscar week,’ said Distinctive Assets CEO Lash Fary to ABCNews.com. Those nominated in the major acting categories, Best Director as well as host Seth McFarlane will have the packs delivered to their doors the day after the awards.
The Distinctive Assets gift bag is not endorsed by the Academy but has been creating consolation goodie bags for 11 years now. The bags are delivered to the losing nominees to their homes directly or through their agents or publicists.
It has become something of a tradition for A-list stars to receive a treasure chest of goodies at the Oscars. culled from the DailyMail
At the Oscar, Losers don’t do badly….don’t you want to just lose!
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